The Man Behind Imperial Seafoods

Alain Lord Mounir

I start trading seafood at the age of 15 years old and when I decided to start Arayes was a time of great change in the lobster & Crabs industry. Markets were globalizing and customer expectations were rising. I knew that in order for Arayes to thrive, it needed to evolve along with the industry or be left behind. That’s when I decided we needed to keep improving. I made a promise to myself and my daughters to be better than I was the day before. As we added members to our team, we made sure they did the same. Our efforts towards self improvement have been rewarded with satisfied fishermans & customers, who became clients, and they continue to depend on us for their supply of premium Lobster, Crabs, Halibut and Scallops products.

French Canadian entrepreneur, industry pioneer, highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success, are just a few ways people have described Alain Lord Mounir. Over the last decade, Alain evolved from one of the most successful Wine& Spirits industry icons of his generation, to one of the most sought after branding experts, business and motivational speakers.

He is the Founder and Charmain of Vitamine C, a venture capital and equity firm based in Hong Kong.